Shopping for Cars Online? Check Out Our Car Buying Service

Whether you’re a recent college grad shopping online for a new vehicle to get you to your new job, or you’re a seasoned retiree searching the web for a nice ride to celebrate retirement in style, every car you see has three price points: sticker price, invoice price, and true market value price.   

Sticker price — also known as manufacturer’s suggested retail price (MSRP) for new vehicles — is the highest price, the price that auto dealers want you to pay. Invoice price, which is how much the dealer paid for the vehicle, is the lowest. True market value price, according to Edmunds.com, is “the price at which you can probably buy the car” based on sales data.

Paying True Market Value        

When people say they got a “good deal” on a car, they usually mean they think they didn’t pay more than true market value. How can they be sure? One way for drivers to know they’re getting a fair deal is using our online car buying service powered by TrueCar, Inc. — a website that provides new and used vehicle inventory and pricing from local auto dealerships. 

Dealers pay TrueCar to obtain contact information for the website’s visitors/shoppers. Then, they provide these shoppers an online report showing what others paid for cars they are interested in buying. The information, which comes from a network of nearly 10,000 TrueCar Certified Dealers, does a great job of establishing a car’s true market value.


Based on the information, TrueCar shoppers receive a “Guaranteed Savings Certificate” for a new car or a “Price Certificate” for a used model. They take the document to a participating dealer, present it to the sales department, and receive the specified discount. In addition to getting buyers a good deal, the certificate eliminates price haggling and speeds up the sale.  

Using TrueCar Through Us

Buying a vehicle through our Car Buying Service powered by TrueCar has three benefits: It simplifies auto shopping online by expediting your search for a fair price, gets you the certificate from TrueCar, and gives you a chance to qualify for our affordable auto loans. It’s a winning combination that’s helped thousands of drivers save thousands of dollars buying cars.           

If you’d like to see how much you could save with TrueCar, take advantage of TrueCar Price Curve — a search resource that lets you see the average paid for the car you want, learn what you should pay for the vehicle, and see what you can save off MSRP. Visit our TrueCar page, select the car, and click the "View Full Report" link. It’s that simple.

Contact Us to Learn More

For more information about our TrueCar Car Buying Service, call us today at (800) 325-9905, or fill out the contact form on our website. We look forward to helping you pay a discount price for your car and get the best loan for your next set of wheels. Car shop online with us today


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